Apex Strategy, LLC – Cookies Policy, Privacy Policy, and Terms of Use

Effective Date: March 12, 2025
Last Updated: March 12, 2025

Cookies Policy

Effective Date: March 12, 2025
Last Updated: March 12, 2025

This Cookies Policy explains how Apex Strategy, LLC (“Apex Strategy,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on all websites, domains, applications, and online services owned or operated by Apex Strategy (collectively, the “Services”). It also describes your choices regarding these technologies. This policy is designed to comply with applicable cookie-related laws, including the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) (as amended by the CPRA), and other relevant regulations, and it applies across jurisdictions. Unless otherwise stated here, our Privacy Policy also applies to data we collect through cookies and similar technologies.

What Are Cookies and Tracking Technologies?

Cookies are small text files placed on your browser or device by websites, applications, or advertisements. They serve a variety of functions, such as remembering your preferences and recognizing you on return visits. We use not only cookies but also similar tracking technologies like web beacons, pixels, local storage, and device identifiers – for simplicity, we refer to all of these as “cookies” in this policy. Cookies may be:

• First-Party Cookies: Set by Apex Strategy directly when you visit our Services.

• Third-Party Cookies: Set by other parties (e.g. analytics or advertising partners) when you visit our Services. These enable features or functionalities provided by third parties and can recognize your device across websites.

Cookies can also be categorized by duration: “session” cookies (temporary, expiring when you close your browser) and “persistent” cookies (remain until they expire or you delete them). We use a combination of both session and persistent cookies on our Services.

How We Use Cookies (Categories and Purposes)

We use cookies and similar technologies to provide, protect, and improve our Services. The types of cookies we use and their purposes include:

• Strictly Necessary Cookies: These cookies are essential for our Services to function properly and securely. They enable core features like page navigation, access to secure areas (e.g. login or payment pages), and fraud prevention. Without these cookies, certain services or features cannot be provided. (For example, cookies that keep you logged in as you navigate the site or that keep items in an online shopping cart.) These cookies are generally first-party session cookies. We do not require consent for strictly necessary cookies, though we still inform you about them.

• Functional/Preferences Cookies: These cookies allow our sites to remember choices you make and provide enhanced, more personalized features. For instance, they may remember your language or region, your preferred layout or font size, or other customizations. They can also be used to provide services you’ve asked for, like playing videos or remembering if you’ve already completed a survey. Functional cookies may be first-party or third-party and may be persistent to remember your preferences over time.

• Performance/Analytics Cookies: We use these cookies to collect information about how visitors use our Services, such as which pages are visited most often, how users move around on our site, and if they encounter errors. The data collected is generally aggregated and anonymized. For example, we may use Google Analytics or similar tools that set cookies to help analyze site traffic and user interactions. This helps us understand and improve the performance of our Services and your experience. These cookies do not directly identify you, but they may log technical information like your browser version or operating system. Data from analytics cookies is used in aggregate form to make our content and Services better.

• Advertising/Targeting Cookies: Apex Strategy and our advertising partners may use cookies to deliver content, including advertisements, relevant to your interests. These cookies can remember that you visited our site or certain pages and may track your browsing activities across other sites and services. This information is used to personalize ads shown to you on our Services or elsewhere, to limit the number of times you see an ad, and to measure the effectiveness of advertising campaigns. For example, if we run ads on third-party platforms (like search engines or social networks), those platforms may set cookies on your device when you visit our site so that you may see our ads on their websites. Third-party advertising cookies are placed by our advertising partners and may collect data about your online activities over time and across different websites. We will only use advertising cookies in compliance with applicable law and, where required, with your prior consent.

• Security Cookies: Some cookies are used to ensure security and integrity of our Services. They help authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorized access. For instance, we may use cookies to detect and mitigate malicious activities or violations of our Terms.

• Social Media and Integration Cookies: Where our Services integrate with social media or third-party platforms (for example, a “Like” or “Share” button, or a single sign-on feature), those platforms may set cookies. These cookies allow the third-party platform to recognize you, facilitate the integration (such as enabling you to share content or log in via that account), and may also contribute to the third party’s own profiling or advertising purposes. Any data collected by such third-party cookies will be governed by the policies of the respective third parties.

We provide an overview of our cookie uses here, but for a detailed list of specific cookies and their functions, you may contact us or refer to any cookie consent tool we provide on our site.

Third-Party Cookies and Data Sharing

Some cookies on our Services are set by third parties that provide services or functionality to us, such as analytics companies, advertising networks, and social media platforms (“Partners”). Third-party cookies allow these Partners to recognize your device when you visit our site and also when you visit other sites or services. For example, we may partner with Google, Facebook, or other advertising networks that use cookies or similar technologies to collect information about your activities on our Services and elsewhere, in order to provide you with targeted ads. We may also use third-party analytics providers that set cookies to help analyze how users use our site (e.g., Google Analytics, which may set cookies like “_ga” etc.).

Disclosure regarding third-party cookies: Data collected via third-party cookies may be shared with or accessible to the third-party provider that set the cookie (such as an advertiser or analytics firm). We do not sell your personal information for money; however, the use of certain third-party cookies could be deemed a “sale” or “sharing” of personal information under laws like the CCPA if those cookies collect data that identifies, relates to, or could reasonably be linked with you and if the third party uses that data for its own purposes (for example, for targeted advertising). In fact, the CCPA’s definition of “personal information” explicitly includes unique identifiers and internet or network activity information, which can encompass cookie IDs and browsing history. Therefore, to the extent third-party advertising cookies or similar tracking tools are used on our Services, we will treat the sharing of data with those third-party cookie providers as a potential “sale” or “share” of personal information under California law and will provide you the opportunity to opt out (see Your Choices below).

Please note that third-party cookies are subject to the privacy and cookie policies of those third parties. While we endeavor to partner only with parties that will respect your privacy in line with applicable laws and this Policy, we do not have direct control over the information collected by third-party cookies or how those third parties use that information. For information on those practices, please see the privacy notices of the respective third parties (for example, the privacy policy of Google for Google Analytics cookies, or of Facebook for Facebook pixels). We can provide a list of the third-party cookie providers we use upon request, along with links to their privacy information.

Your Cookie Choices and Controls

Consent Requirements: In jurisdictions such as the European Economic Area (EEA), United Kingdom, and others with similar laws, we will obtain your consent before using any cookies or tracking technologies that are not strictly necessary. When you first visit our Services from those regions, you will be presented with a cookie banner or consent management tool that allows you to accept or reject various categories of cookies. You can adjust your preferences at any time through that tool (for example, by clicking a “Cookie Settings” link on our site). We will not set non-essential cookies or use them unless you have given consent (except where a lawful alternative basis applies, as in the case of certain analytics that may rely on legitimate interest, if permitted, or where cookies are necessary for service).

If you are in a jurisdiction like California that does not require prior consent for cookies but grants you the right to opt out of certain data uses, you can exercise those rights as described below. For instance, California residents can use the “Do Not Sell or Share My Personal Information” link on our website (if available) or email us to opt out of the use of cookies that result in sharing of your data for targeted advertising purposes. We also honor browser or device-based opt-out signals where required by law, such as the Global Privacy Control (GPC) signal, as a valid request to opt out of the sale/sharing of personal info via cookies.

Browser Settings: Most web browsers provide settings that allow you to control or block cookies. For example, you can usually configure your browser to notify you when you receive a new cookie, to delete cookies, or to block cookies altogether. You can typically find these options in the “privacy” or “security” settings of your browser. The steps for doing this vary by browser, but here are general instructions for popular browsers (see the browser’s support pages for more details):

• Cookie Viewing/Deletion: You can usually view the cookies stored on your browser and delete them individually or all at once.

• Blocking Cookies: Browsers often let you block either all cookies or just third-party cookies. Blocking all cookies will likely affect the functionality of many websites (including ours), but blocking third-party cookies can reduce cross-site tracking.

• Do-Not-Track: Some browsers have a “Do Not Track” setting. While we currently do not respond to DNT signals (because there is not yet an industry standard for doing so), as noted above we will treat certain opt-out preference signals (like GPC) as a request to opt out of cookie-based selling/sharing where legally required.

To manage cookies, check your browser’s help documentation. Here are links for reference: Chrome, Firefox, Safari, Edge, etc., which provide specific instructions on managing cookie settings. Using browser controls to reject cookies may require you to manually adjust settings each time you visit our site or certain parts of it, because some preferences (including opt-out choices) are stored via cookies themselves.

Our Cookies Preference Tool: (If applicable) We provide a cookies consent tool on our site that allows you to manage your cookie preferences at any time. You can access this tool by clicking on the “Cookies” link or icon (often located at the bottom of the page). Through this tool, you can toggle certain categories of cookies on or off based on your preference. Any preferences you set are specific to the device and browser you are using; if you clear your cookies or switch to a different device, you may need to set your preferences again.

Mobile App Settings: If our Services include mobile applications, the apps may not use cookies in the same way browsers do, but they may use device identifiers or similar tracking. Your mobile operating system (iOS, Android, etc.) may provide options to limit tracking or reset your mobile ad ID. For example, iOS allows you to Limit Ad Tracking or require apps to ask permission to track, and Android offers an opt-out of Ads Personalization. Refer to your device’s settings for controlling these options.

Consequences of Disabling Cookies: Please be aware that if you disable or reject certain cookies (particularly the strictly necessary ones), some features of our Services may not function correctly or at all. For instance, you may not be able to log in, use a shopping cart, or have your preferences remembered. Non-acceptance of optional cookies may affect the personalization of content or the relevance of advertisements you see, but the core functionality of the site should remain accessible. We will not deny you service merely because you refuse non-essential cookies, in accordance with GDPR and other laws, but some enhancements or conveniences may be unavailable.

Cross-Jurisdictional Compliance

Apex Strategy is committed to complying with cookie and privacy laws in all regions where we operate. This Cookies Policy is intended to meet requirements of and provide transparency under multiple regulations, including but not limited to GDPR and the ePrivacy Directive in the EU, CCPA/CPRA in California, and similar laws. Key points of compliance include:

• Consent (GDPR & similar): As noted, we obtain opt-in consent for non-essential cookies from users in the EU/EEA and any other jurisdiction where such consent is legally required. Users have the right to withdraw consent at any time, and we make it as easy to withdraw as to give consent (for example, via the same cookie banner or settings used to consent).

• Opt-Out (CCPA and U.S. State Laws): For jurisdictions like California (and others with similar laws, such as Colorado, Virginia, etc.), where the law emphasizes the right to opt out of certain data uses rather than prior consent, we provide opt-out mechanisms. In particular, if our use of cookies involves “selling” or “sharing” personal information (e.g., for targeted advertising), California residents have the right to direct us to stop those activities. We honor such requests through the methods described above (e.g., “Do Not Sell or Share” link or global privacy signals). We do not discriminate against users who exercise their privacy rights, in compliance with CCPA’s non-discrimination provisions.

• Transparency: We disclose detailed information about our cookie practices (categories of data collected, purposes, third-party involvement) in plain language for all users. Even where not explicitly required by law, we believe in being transparent so users can make informed decisions about our use of tracking technologies.

• Browser Controls: We acknowledge and inform users about browser-based controls for cookies, which is part of recommended practices worldwide. Users are informed how to use their browser or device settings to manage cookies, and the implications of doing so.

• Data Protection: Where cookie data is considered personal data (as it often is under GDPR when linked to an identifiable individual), we treat it in accordance with our Privacy Policy. That includes applying appropriate safeguards, respecting data subject rights (access, deletion, etc.), and, if applicable, ensuring lawful bases for processing such data (consent or legitimate interest, as appropriate).

• International Users: If you are visiting our Services from outside the United States, note that cookies will collect information about your usage. That information may be transferred to and processed in the United States or other jurisdictions as part of our operations. We take measures to ensure compliance with cross-border data transfer requirements (see our Privacy Policy’s section on International Data Transfers for more information on safeguards like Standard Contractual Clauses we utilize).

By providing this unified Cookies Policy, we aim to ensure that, no matter where you are located, you have clear information about how your data is collected and used via cookies, and what rights and choices you have. If any provision of this policy is found to conflict with a specific requirement of local law, we will honor the law of your jurisdiction to the extent it applies to our activities.

Changes to This Cookies Policy

We may update or revise this Cookies Policy from time to time at our sole discretion. For example, we might do so to reflect changes in the cookies we use, changes in law, or improvements in how we inform you. If we make material changes, we will provide a prominent notice such as via a banner on our website or other appropriate means, prior to the change becoming effective (where required by law, we will obtain your consent again for substantial changes in cookie practices). The “Last Updated” date at the top of this Cookies Policy indicates when the latest changes became effective. We encourage you to review this policy periodically for any updates. Your continued use of our Services after we have posted an updated Cookies Policy will signify your acceptance of the revised terms.

Contact Us

If you have any questions or concerns about this Cookies Policy or our use of cookies and similar technologies, please feel free to contact us. You can reach us by emailing This email address is being protected from spambots. You need JavaScript enabled to view it. or by mail at: Apex Strategy, LLC, Attn: Privacy – Cookies, 27314 Oakcrest Drive, Brownstown Township, MI 48183, USA. We will do our best to address any request or concern you may have about our cookie practices.

For more information about our overall privacy practices (including how we process personal information collected via cookies), please review our Privacy Policy below.

Privacy Policy

Effective Date: March 12, 2025
Last Updated: March 12, 2025

Introduction and Scope

Welcome to Apex Strategy’s Privacy Policy. Apex Strategy, LLC (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you interact with our Services, which include our websites (such as apexstrategy.online, et al), any related subdomains or mobile applications, and all products, services, and digital properties owned or operated by Apex Strategy, LLC. This Policy applies to all users of our Services worldwide and is designed to comply with applicable privacy laws and regulations, including the laws of the State of Michigan and U.S. federal law, as well as the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) (along with the California Privacy Rights Act (CPRA) amendments), among others.

By using our Services, or by otherwise providing us with personal information, you agree to the collection, use, and disclosure of that information in accordance with this Privacy Policy. If you do not agree with our practices, please do not use our Services. We encourage you to read this Policy carefully to understand our practices and your rights.

Note: Additional privacy notices may apply if required by specific jurisdictions or for certain special services. For example, if we offer services directed to residents of other states or countries with unique laws, we may provide supplemental privacy disclosures. This general Privacy Policy, however, sets the baseline standards for all users. In the event of any conflict between this Policy and jurisdiction-specific terms, the latter will take precedence for users in those areas.

Information We Collect

We collect both personal information and non-personal information from and about users of our Services. “Personal information” (or “personal data”) generally means any information that identifies, relates to, describes, or can reasonably be linked to an individual. “Non-personal information” is data that is anonymous, aggregated, or does not identify an individual (even if it might derive from personal information). The types of information we may collect include:

• Information You Provide Directly: When you interact with us or our Services, you may provide information to us, such as:

  • Contact Information: e.g., your name, email address, phone number, mailing address, or company/organization name (if you are representing a business). For instance, you might provide this information when contacting us through our website forms, signing up for newsletters, registering an account, or requesting information about our services.

  • Account Credentials: If our Services allow account creation, we might collect a username, password, or similar security information for authentication. (Please choose strong passwords and keep them secure – we will never ask for your password via email or unsolicited contact.)

  • Payment Information: If you purchase services or products from us, we (or our third-party payment processor) will collect payment details such as credit card numbers and billing addresses. Note: We typically use reputable third-party payment services to handle financial data securely; we do not store full credit card numbers on our own servers, except possibly the last few digits for reference.

  • Profile Information: If you set up a profile with us or fill in optional fields, we may collect information like your title, bio, social media handles, or preferences.

  • Communications and Inquiries: If you email us, call customer support, engage in a chat, or otherwise communicate with us (including through social media), we will collect the information you provide in those communications (which could include your contact details and the content of your communications). We may also keep records of our correspondence.

  • Survey, Contest, or Feedback Information: If you participate in a survey, contest, promotion, or provide feedback/reviews, we will collect any information you provide as part of that process (e.g., survey responses, testimonials, etc.).

  • Job Applications: If you apply for a job with us through our site or Services, you may provide work history, resume/CV, references, or other personal details relevant to employment.

• Information We Collect Automatically: When you use our Services (including browsing our website or using our app), we and our third-party partners may automatically collect certain information about your device and usage through cookies, web beacons, and other tracking technologies. This can include:

  • Usage Data: Details of your visits to our website or app, such as the pages or content you view, the dates/times of access, the page you visited before our site (referring URL), and your activities on our site (e.g., links clicked, scrolling, navigation paths).

  • Device and Technical Data: Information about the device and internet connection you use, including IP address, device identifier or UUID, device type (e.g., desktop, mobile, tablet), browser type and version, operating system, language preference, screen resolution, and other device identifiers. This may also include log information like error reports, download errors, or crash analytics if an error occurs.

  • Cookies and Similar Technologies: As detailed in our Cookies Policy above, we use cookies and similar tech to collect and store info when you use our Services. This includes cookie identifiers, mobile advertising IDs, and usage analytics. Some cookies may track your activity across websites and services over time. (For more details, refer to the Cookies Policy section of this document.)

  • Geolocation Data: We do not generally collect precise geolocation (unless you explicitly allow it via a mobile app setting), but we may infer your general location (e.g., city, state, country) from your IP address or other signals. This helps us localize content and understand where our users are coming from. If we ever need precise location for a feature, we will ask your permission.

  • Analytics Information: We use third-party analytics tools (like Google Analytics, etc.) that collect information about user behavior and demographics on our site. This analytics data may include information about the pages you visit, how long you stay, how you got to our site, and where you go next. It helps us improve our Services and user experience. These tools typically operate by setting cookies and collecting information such as your IP address or device ID. (Google Analytics may provide demographic information on an aggregated basis, for example.) All such data is generally in an aggregated form and does not directly identify you to us.

• Information from Third Parties: We may receive information about you from other sources, which we may combine with data we collect through our Services. Such third-party sources include:

  • Service Providers: For instance, if we use a third-party CRM or marketing platform, they might provide us with updated contact info or insights based on their processing of our data. Similarly, our payment processors might send us confirmation of your payments or subscriptions.

  • Social Media and Integrated Services: If you interact with us on social media (e.g., by liking our page or messaging us) or if you log in via a social network account, we may receive information such as your public social media profile, username, and any information you allow the social network to share (you will be informed of this during any such login process). We will handle that data in accordance with this Policy.

  • Business Partners and Referrals: If you were referred to our Services through a partner or affiliate, or if we jointly offer services, those partners may share information with us (for example, confirming that you are a customer of theirs or that you signed up via a special link).

  • Advertising Partners: We may obtain information from advertising networks or data analytics firms to supplement the information we hold. For example, we might receive aggregate audience insights or ad performance data. In some cases, we might receive identifiers or demographic segments (e.g. interests, general age bracket) from third-party advertisers or data brokers to help tailor our marketing efforts. We do not deliberately seek out third-party dossiers on individuals, but we may receive segment data that helps us understand our audience in general.

  • Publicly Available Sources: We might collect information from public databases or websites (for example, if you have a public profile or your business information is publicly listed and we use it to contact you in a B2B context).

• Children’s Data: We do not knowingly collect or solicit personal information from children under the age of 13. Our Services are intended for users who are at least 13 years old (and in certain cases, such as where contracts are involved or sensitive data is processed, our Services are intended for users 18 or older). In compliance with the U.S. Children’s Online Privacy Protection Act (COPPA) and similar laws, if we learn that we have inadvertently collected personal information from a child under 13 without verified parental consent, we will promptly delete that information. If you believe that a child under 13 (or under the applicable age of consent in your jurisdiction) may have provided us with personal data, please contact us so we can investigate and take appropriate action. Parents or legal guardians who believe we might have any information from or about a child under the age of 13 may also contact us to request removal of the data.

How We Use Your Information

We use the information we collect for various business purposes and legal reasons. The primary purposes for which we use personal and non-personal information include:

• To Provide and Maintain Our Services: We use information to allow you to access and use our Services, to fulfill the features and requests you make. For example, if you fill out a “contact us” form requesting a consultation or information, we will use your contact details to respond. If you create an account, we use your registration information to set up and maintain your account. If you purchase a service or subscription, we use your information to process transactions, provide the product/service, and maintain your subscription (including sending service-related communications like confirmations, invoices, technical notices, updates, security alerts, and administrative messages).

• To Personalize Your Experience: We want to make your experience with Apex Strategy as useful and tailored as possible. We may use cookies and other data to remember your preferences (such as language or region) and to customize the content displayed to you. We may also use data about your interactions and demographics to personalize features and recommendations. For instance, we might suggest content, services, or offers that align with your interest or past engagement. Personalization can also include targeting advertising or messages to you that are more relevant (subject to the advertising section below and your consent where required).

• For Analytics and Service Improvement: Information (especially automatically collected data and aggregated analytics) is used to understand how our Services are used. We analyze user behaviors and trends to improve the functionality, performance, and design of our websites and offerings. For example, we track which pages are most popular, where users might get confused or drop off, and what site features are used most, so we can make informed decisions about improvements. We also use this data to debug and troubleshoot issues. Overall, analyzing data helps us develop new features, enhance usability, and innovate our product and service offerings.

• To Communicate with You: We use contact information to send you communications:

  • Service/Transactional Communications: Such as confirmations of sign-up, receipts and invoices, subscription or account updates, expirations/renewals, security or support messages (e.g., if we update our Terms or Privacy Policy, or if there’s a security alert or verification needed for your account), and replies to your inquiries. These are necessary communications for performing our contract with you or for legitimate business needs, and you typically cannot opt out of receiving these non-promotional communications (except by not using the Services or deleting your account, if applicable).

  • Marketing Communications: With your consent where required, or otherwise in line with applicable law, we may send you newsletters, offers, promotions, or information about new products, services, or events that we think may interest you. This may include e-mails and possibly SMS/text messages or postal mail if you have provided those contact methods and agreed to such use. You have the right to opt out of marketing messages at any time (see Your Rights and Choices below for how to unsubscribe). We will include an “unsubscribe” link or instructions in any email marketing, and honor opt-out requests promptly.

  • Surveys and Feedback: We might occasionally send surveys, requests for feedback, or invitations to participate in customer research. Participation is optional, and you can choose not to respond.

  • Responding to You: If you contact us via any medium (contact form, customer support, email, phone, social media), we will use the info to respond to your questions, handle your requests, or resolve issues. We may also keep a record of such communications to better serve you in future and improve our support processes.

• For Advertising and Retargeting: We may work with advertising partners to display or deliver ads to you both on our Services and elsewhere (e.g., on other websites or platforms). For example, we might use tools like Google Ads, Facebook Custom Audiences, or other ad networks. These partners use cookies or similar technologies to collect information about your activities across different sites to show you ads that are tailored to your interests. If, for instance, you visited our site and looked at a particular service page, you might later see an ad for our services on another website. This practice is commonly called retargeting or interest-based advertising. We use advertising information also to measure how effective our ad campaigns are – for instance, understanding how many people who saw an ad ended up visiting our site or becoming customers. Legal basis: In jurisdictions that require it, we will obtain consent for placing and accessing advertising cookies. In others, we rely on our legitimate interest in promoting our business, but we provide opt-out options as noted in the Cookies Policy and Rights section (e.g., the ability to opt out of targeted advertising). We also abide by the self-regulatory principles for online behavioral advertising. If you opt out of targeted ads, you may still see advertisements, but they will be more general and not based on your perceived interests.

• To Comply with Legal Obligations: We may process and retain your personal information as needed to fulfill our obligations under laws and regulations. This includes:

  • Accounting and Tax: Keeping transaction records, invoices, and payment history as required for financial reporting and audits.

  • Regulatory Compliance: For example, satisfying consumer privacy laws (responding to verifiable consumer requests), complying with U.S. federal laws like COPPA (if ever relevant), or GDPR requirements if applicable (like honoring data subject rights requests or maintaining records of consent).

  • Legal Process: If we are subject to a subpoena, court order, law enforcement request, or involved in a legal proceeding, we may need to use and disclose certain information as required. We will only do so after verifying the validity of the request and only the minimum necessary information will be disclosed.

  • Record-keeping and Reporting: Various laws may require record retention (for example, to keep records of consents, or of communications, or to report any security breaches to authorities). We will follow those laws as applicable.

• To Protect Rights, Property, and Safety: We may use information as we believe necessary or appropriate to protect the rights, property, safety, and security of Apex Strategy, our users, employees, and others. Examples include:

  • Fraud and Security Monitoring: Using data (like IP addresses, account activity) to detect and prevent fraudulent transactions, spam, abuse, hacking attempts, or other malicious activity. We may detect if an account is being used in an unusual way (potentially indicating unauthorized access) and take action.

  • Enforcing our Terms and Policies: We use data to investigate and address violations of our Terms of Use or other agreements/policies. For instance, if we suspect that a user is misusing our Services (such as engaging in scraping, or posting prohibited content), we will review relevant data to confirm and respond accordingly (which might include suspension or termination of access, as permitted).

  • Risk Assessment: We may evaluate some data to assess credit risks or insurance needs if we ever provide services where this is relevant, though in our current context this is unlikely.

  • Protecting You and Others: In situations where individuals’ vital interests are at stake, we might use information to warn of potential harm or contact authorities. (For example, if we have reason to believe someone is in imminent danger or if identity theft is occurring.)

• Business Transfers: As a growing business, we may at some point consider corporate transactions such as mergers, acquisitions, reorganizations, financing, or asset sales. In anticipation or during such a process, it may be necessary to disclose or transfer personal information as part of business due diligence or as an asset. We would ensure appropriate confidentiality protections in such cases. If another company acquires us or our assets, or if we merge with another, your personal information may be transferred to that successor or affiliated entity so that the Service can continue to be provided to you. In such event, we will notify you of the change of ownership or transfer of assets (for example, by posting a notice or updating this Privacy Policy), and the successor entity will assume the rights and obligations regarding your personal information as described in this Policy.

• With Your Consent for Other Purposes: If we want to use your information for a purpose materially different from the ones listed in this Policy, we will seek your consent. For instance, if we ever plan to post a customer testimonial that includes personal info or share your story publicly, we would ask for your permission. In cases where consent is our legal basis for processing, you have the right to withdraw that consent at any time (which will not affect the lawfulness of processing before withdrawal).

Legal Bases (for EU users): If you are in the EEA or a similar jurisdiction that requires a legal justification for processing personal data, our use of your data is based on the following legal grounds:

• Contractual Necessity: Many of our processing activities are to fulfill a contract with you or to take steps at your request before entering a contract – for example, when you sign up for an account or purchase a service, we must process your data to provide the Service (Article 6(1)(b) GDPR).

• Legitimate Interests: We process certain data for our legitimate business interests, which include providing and improving the Services, communicating with you, fraud prevention, securing our network, marketing to our users, and business operations. We ensure that our legitimate interests are not overridden by your data protection rights – for example, we provide opt-outs for marketing and honor do-not-track requests as legally required. (Article 6(1)(f) GDPR).

• Consent: For certain cookies or marketing communications, we rely on your consent (Article 6(1)(a) GDPR). When we do, you have the right to withdraw it at any time.

• Legal Obligation: When we have to comply with legal obligations (Article 6(1)(c) GDPR), such as maintaining records for tax, responding to legal process, or honoring data subject rights requests.

• Public Interest or Vital Interest: Typically not applicable to our standard operations, but if ever relevant (e.g., vital interest in emergency situations), we would rely on those bases (Articles 6(1)(d) and (e)).

How We Share or Disclose Information

We understand the importance of keeping your personal information private. We do not sell your personal information to third parties for money. However, in the normal course of operating our business, we may share information with others in the following circumstances (with appropriate safeguards and only as necessary):

• Service Providers (Processors): We share personal information with trusted third-party vendors, contractors, and service providers who perform services on our behalf to help us run our business. These entities are bound by contractual obligations to only use your data as instructed by us, for the purposes we specify, and to protect it. Categories of service providers include:

  • IT and Hosting Providers: Companies that provide hosting for our website or databases, cloud storage, backup services, or software tools we use (for example, a cloud infrastructure provider or SaaS tool for customer relationship management).

  • Analytics Services: As discussed, we use analytics providers like Google Analytics. They process usage data to provide insights and reports to us. These providers act as our processors but also may use the data for their own purposes; we ensure usage is within permissible bounds (e.g., IP anonymization, as available).

  • Payment Processors: When you make payments, your payment details go to our payment processing partners (such as credit card processors or online payment gateways). These partners process your payment information following strict security standards (PCI-DSS compliance). We share with them what’s required for payment and verification.

  • Email and Communication Tools: We might use third-party platforms to send communications (like an email newsletter service, SMS service, or customer support ticketing system). They handle your contact info and the content of messages under our instructions.

  • Advertising and Marketing Partners: If we engage third parties to assist with marketing (such as email marketing services, advertising networks, retargeting platforms, or social media ad platforms), we share limited personal information or use tracking for those purposes. For example, we might upload a list of customer email addresses to a social media platform to create a “custom audience” for advertising (where permitted), or use a tool that requires integration with our data. These activities will be done only as allowed by law (with consent if required). Advertising partners also may act as independent controllers of certain data; see below.

  • Professional Advisors: We may share information with our accountants, auditors, lawyers, or insurers as necessary for their provision of services to us. For example, during an audit or for insurance claims or legal advice, they might see some information.

• Within Our Corporate Group: If Apex Strategy, LLC has affiliates, parent companies, or subsidiaries (for instance, if we expand and create related entities in the future), we may share your information within that corporate family. The use will still be subject to this Policy’s protections. We do so to centralize operations, comply with law, or because services may be provided jointly. (Currently, if Apex Strategy, LLC is a single entity with no affiliates, this may not apply, but we include this for completeness and future-proofing.)

• Business Partners and Third Parties for Integrated Services: Some features may involve interactions with third parties that are not exactly service providers acting solely on our behalf, but rather independent controllers of your data in some respects. Examples:

  • If we offer integration with a third-party platform (like a single sign-on with Google, or embedding a third-party tool), that third party may receive certain data (like that you logged in via them, or certain tokens necessary to provide the integration). In these cases, you will be made aware of the integration and can choose whether to use it. The data shared will be limited to what’s needed to fulfill your request (e.g., authenticating via a third-party account).

  • Co-branded or Joint Offerings: If we co-sponsor an event, contest, or promotion with another company, we might share entries or data from participants with that partner, in which case we will make clear at the point of collection that the data will be shared and who the other party is (and usually you’ll have the choice to agree).

  • If we refer you to a third-party service or you click a third-party link on our site (like an affiliate link or a link to a partner’s site), information such as the fact you came from our site, or any information you provide on the third-party site, will be subject to that third party’s privacy policy. We are not responsible for the privacy practices of third-party sites, and we encourage you to read their policies.

• Advertising Partners: As noted, third-party advertisers and ad networks (like Google, Facebook, etc.) may collect data via cookies or other tracking tech on our site. While we don’t directly give them personal info like your name or email (unless, for example, you sign up through an ad and we need to inform the partner of a conversion), they may collect identifiers and info about your device/actions on our Services. They use this to serve targeted ads to you on our behalf. We might also share some hashed or pseudonymous information with advertising platforms to help create custom audiences or measure campaign success. For example, we may provide a hashed version of your email (which is not human-readable) to a platform to see if you have an account there and, if so, to show you our ads on that platform. You can opt out of such sharing as described in the Cookies Policy and Your Rights sections (e.g., through “do not sell/share” requests for California residents, or by withdrawing consent for advertising cookies, etc.).

• Legal and Safety Disclosures: We may disclose information about you if we have a good faith belief that such disclosure is necessary to:

  • Comply with the law or legal process: This includes responses to subpoenas, warrants, court orders, or regulatory requests, and cooperating with lawful investigations. For example, if law enforcement provides a lawful order to produce information, or if we need to disclose information to regulators or tax authorities, we will comply as required.

  • Protect our rights and enforce our terms: We may share data in connection with enforcement of our agreements or to assert legal claims. For example, if we need to send a demand to someone violating our intellectual property, we might include relevant user data. Or if someone is violating our Terms of Use (like engaging in fraudulent activity), we might share data with law enforcement or consultants to address it.

  • Prevent harm: We reserve the right to share information if we believe it’s necessary to prevent physical harm or financial loss, or in connection with investigating suspected or actual illegal activity. For instance, if we detect fraud patterns, we might alert authorities of those patterns along with relevant data.

  • Address security or technical issues: If a user is involved in attempting to compromise our systems, we might share data with cybersecurity experts or other companies to investigate and mitigate threats.

• Business Transfers: As mentioned in the usage section, if we are involved in a merger, acquisition, sale of assets, financing, or bankruptcy, personal information may be transferred to a successor or affiliated organization as part of that transaction. We will ensure that any such transfer is subject to appropriate confidentiality and that the use of the information will continue to be governed by this Policy (unless and until you’re notified of changes). In the event of a bankruptcy or dissolution, information could be considered an asset and thus be sold or transferred to third parties, but this would be done in compliance with applicable privacy laws.

• Aggregated or De-Identified Information: We may share information that has been aggregated (combined with information of other users) or de-identified (stripped of personal identifiers) in such a way that it can no longer reasonably be used to identify you. Such information is not considered personal, and we may share it freely. For example, we might publish or share statistics like “20% of our site visitors are from Europe” or “We have X number of users interested in digital marketing” in marketing materials or with partners. We may also share aggregate usage reports with advertisers or partners to show trends (e.g., showing an advertiser how many users clicked on their ad, without identifying those users).

We want to emphasize that we do not sell personal information to data brokers or mass marketers for independent use. Any sharing we do is mainly either to help us perform our services (service providers) or to carry out specific user-requested or expected functions (like targeted advertising where you’ve accepted it, or referral to a partner service). In cases where a third party might treat the information we share as a “sale” under certain laws (like the advertising use-case under CCPA), we will provide the requisite opt-outs and honor your choices.

If you have questions about who we share your data with, or specific third parties we work with, you can contact us for more information. We endeavor to be transparent and will provide as much detail as reasonably possible.

Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for business, legal, or reporting requirements. The exact duration depends on the type of information and the context in which it was collected:

• Active Use: For as long as you have an account with us or are actively using our Services, we will keep your information in our active systems. For example, your profile data and account credentials will be kept until you delete your account or until we no longer need it to provide services to you. Similarly, if you subscribe to a newsletter, we keep your email on our distribution list until you unsubscribe or the service ends.

• Transactional Records: We retain transaction-related information (payments, purchases, subscriptions) as long as required to complete the transaction and then for a period required or recommended under law. Financial records may be kept for seven years or more to comply with tax and accounting laws (this can vary by jurisdiction, but seven years is a common standard for financial records in the U.S.).

• Communications: Copies of business communications (emails with customer support, etc.) might be kept for a few years after the communication, both for training and quality assurance and to establish a history in case of later disputes. Unless needed for a specific reason, support tickets and emails are often archived or deleted after a certain period (e.g., 2-3 years).

• Analytics Data: Aggregated analytics may be retained indefinitely, as it no longer identifies individuals. Raw log files with IP addresses are typically retained for a shorter duration – often a few weeks or months – unless used for security analysis, in which case some logs might be kept longer. Our Google Analytics data, for instance, might be configured to retain user-level data for a certain period (e.g., 14 months) before it is deleted or anonymized by Google.

• Legal Holds: If we are under a legal obligation to preserve data (due to an investigation, litigation, or regulatory request), or if data is needed to resolve disputes, we will retain the specific data relevant for as long as necessary to fulfill that obligation or resolve the issue – even if it surpasses our normal retention schedule. We try to minimize the scope and duration of such retention to what’s strictly required.

• Backups and Archives: Please note that residual copies of your personal information might persist in backup media (e.g., disaster recovery backups) for some time after deletion from our active database. We maintain backups to ensure continuity of our Services. Any personal data in backups will not be actively processed except for security and audit purposes or restoration of the system in case of an incident. Backup data is cycled and eventually overwritten or deleted according to our backup retention policy (for example, we might keep daily backups for X days, weekly for Y weeks, etc., after which they are deleted).

• Deletion: When personal information is no longer necessary for the purpose it was collected, and we have no further legitimate business need or legal requirement to keep it, we will either delete it or anonymize it. If deletion is not feasible (for example, because the information is stored in archival systems), we will securely store it and isolate it from any further processing until deletion is possible. We also take steps to ensure that if you request deletion or cancel your account, your data is either erased or properly anonymized in our primary systems, and then we address data in backups or logs as explained above.

Retention Examples:

• If you request a quote or information but do not become a customer, we might retain your inquiry info for a year or two in case you reach out again or for follow-up, but not indefinitely.

• If you become a customer, we’ll retain your info during the customer relationship and thereafter as needed for legal or contractual records.

• Content you may have posted publicly (if any, such as blog comments or testimonials) might remain visible to others unless you request removal, in which case we’ll attempt to take it down from public view (but note that search engines or third parties might still have caches or archives beyond our control).

We aim not to keep personal data for longer than necessary. If you have specific questions about our retention of certain types of data, you can contact us. Additionally, if applicable law provides you with a right to request deletion or anonymization of your data, you can exercise that right as described in Your Rights and Choices below, and we will delete the data unless an exception applies.

Data Security

We take the security of your personal information seriously and implement reasonable and appropriate security measures to protect it from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure, so we cannot guarantee absolute security.

Our security measures include:

• Encryption: We use encryption to protect sensitive data. For example, our websites are served over HTTPS, meaning that information transmitted between your browser and our servers is encrypted in transit using TLS (Transport Layer Security). If we store sensitive information (like passwords or payment details), we encrypt those credentials (passwords are typically hashed with a strong algorithm, and payment card data is handled by PCI-compliant services).

• Access Controls: We limit access to personal data to employees, contractors, and agents who need that access to perform their job duties (principle of least privilege). Those with access are subject to confidentiality obligations. We use authentication safeguards such as strong passwords and multi-factor authentication internally to prevent unauthorized access to systems where personal data is stored. Our databases and systems require proper credentials to access, and we segment networks to isolate data.

• Firewalls and Network Security: We protect our systems with firewalls and monitoring. We employ intrusion detection and prevention systems where appropriate, and regularly update and patch software to address security vulnerabilities. Our servers are hardened and kept updated with the latest security patches.

• Monitoring and Testing: We monitor our systems for possible vulnerabilities and attacks. We conduct periodic security audits, vulnerability assessments, or penetration testing (either internally or via third parties) to evaluate the security of our infrastructure. Any identified issues are promptly addressed. We also log access and events to have an audit trail and detect unusual behavior.

• Employee Training and Policies: We maintain internal policies to safeguard privacy and security. Our team members are trained on data protection best practices and are required to follow procedures (like using secure channels, avoiding phishing attempts, properly disposing of data, etc.). We also have incident response plans in the event of a security breach.

• Physical Security: To the extent applicable, if personal data is stored in physical form or on on-premise servers, we secure those locations (for instance, offices or data centers) with appropriate physical security controls (e.g., locked facilities, surveillance, access badges). However, much of our data is likely stored in cloud environments with robust physical security managed by our providers.

Despite our efforts, it’s important for you to also play a role in keeping your information secure. Protect your account credentials and do not share your passwords with others. If you believe your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised or you receive suspicious communication purporting to be from us), please notify us immediately through the Contact Us section below.

In the unfortunate event of a data breach involving personal information, we will act promptly to identify and remediate the issue. Where required by law, we will notify affected individuals and/or relevant authorities of certain data breaches. Our notification would outline the nature of the breach, the data affected, and steps we are taking in response, consistent with our obligations under laws such as Michigan’s data breach notification laws or other applicable regulations.

International Data Transfers

Apex Strategy, LLC is based in the United States (specifically, our principal place of business is in Michigan), and our Services are primarily operated from the U.S. If you are accessing our Services from outside the United States, please be aware that your personal information may be transferred to, stored in, and processed in the United States or other jurisdictions where our facilities or our service providers are located. Data protection laws in these countries (including the U.S.) may not be as comprehensive or equivalent to those in your country of residence. However, we take steps to ensure that your personal information receives an adequate level of protection wherever it is processed.

For users in the European Economic Area (EEA), United Kingdom, or Switzerland: Whenever we transfer personal data from these regions to the U.S. or any country not deemed “adequate” by the European Commission (or other relevant authority), we will rely on legal transfer mechanisms to ensure appropriate safeguards are in place. Our measures may include:

• Standard Contractual Clauses (SCCs): We may enter into EU-approved Standard Contractual Clauses with the recipient of the data (whether it’s our U.S. entity or a third-party service provider in a third country). These clauses contractually bind the recipients to protect the data in line with EU privacy standards. We use the modern SCCs adopted by the European Commission (and UK or Swiss equivalents as applicable) for data transfers to the U.S. and other countries. For example, our contracts with cloud providers or other vendors incorporate SCCs where required.

• Adequacy Decisions: In some cases, we may transfer data to countries that have been deemed adequate by the European Commission (meaning they provide a similar level of data protection). For instance, if we use a service provider in a country like Canada or Japan, transfers might be covered by an adequacy decision.

• Article 49 Derogations: In limited situations, we might rely on specific exceptions provided under GDPR Article 49 for transfers – for example, if a transfer is necessary for the performance of a contract between us and an individual (like if you’re an EU customer using our U.S.-based service, the transfer is necessary to provide you the service), or if you explicitly consent to the transfer after being informed of possible risks.

• Supplementary Measures: In light of evolving guidance (e.g., Schrems II decision), we also evaluate whether additional technical, contractual, or organizational measures are needed to ensure data is protected when it reaches the destination. This could include encryption in transit and at rest, minimization of data sent, and careful review of government access laws in the destination country to ensure they do not undermine the protections of the SCCs.

By using our Services or submitting information to us, you understand that your personal data may be transferred to the U.S. or other jurisdictions as described. We will make sure such transfers comply with applicable law and that your information remains protected per the standards of this Privacy Policy.

If you have questions about our international data transfer practices, or if you need more information about the appropriate safeguards we use for such transfers (including a copy of the SCCs we use, which may be provided upon request, subject to confidentiality), please contact us.

Your Rights and Choices

You have certain rights and choices regarding your personal information. We strive to provide you with access to your data and control over how it’s used, in line with applicable laws (such as GDPR, CCPA, and other privacy regulations). Below, we outline the rights that may be available to you and how you can exercise them:

General Privacy Choices (for all users):

• Access and Correction: We want to ensure that your personal information is accurate and up to date. You may contact us to request access to the personal information we hold about you. We will provide you with a copy of your data in a common format (usually electronically), and you can verify, correct, or update it. If any of your personal details change (like your contact info) or you find inaccuracies in your information, please let us know so we can update our records. Registered users (if applicable) may also be able to log into their account and directly review or update certain information (such as updating your profile or account settings).

• Deletion of Your Information: You can request that we delete personal information we have collected from you. If you have an account, you may also have the ability to delete it via your account settings. Upon your request (or account deletion), we will take reasonable steps to erase your personal data from our records, and instruct service providers to do the same, subject to any legal retention obligations. Important: There are exceptions to deletion rights. We may retain information if necessary for legitimate business or legal purposes – for example, to complete a transaction you initiated, to detect or prevent fraud, to exercise or defend legal claims, or to comply with a legal obligation (see the Data Retention section and below for more specifics on exceptions). If we cannot delete data you requested, we will inform you of the reasons, subject to legal restrictions.

• Opt-Out of Marketing Communications: You have the right to opt out of our direct marketing at any time. If you no longer wish to receive promotional emails or newsletters from us, you can click the “unsubscribe” link (usually found at the bottom of such emails) or contact us to be removed. Please note that even if you opt out of marketing, we may still send you non-promotional messages related to our ongoing business relationship (e.g., service notifications, invoices, security alerts). If we send SMS/text messages (with your consent where required), you can usually stop them by responding with a keyword like “STOP” or following instructions provided. For any issues unsubscribing, contact us at our email address and we will assist.

• Cookie Preferences: As discussed in our Cookies Policy, you can control or limit cookies through browser settings and/or any consent tool we provide. You can also opt out of targeted advertising through industry opt-outs (like the Digital Advertising Alliance or Network Advertising Initiative websites in the US, or YourOnlineChoices in the EU). Adjusting cookie settings (like disabling certain categories of cookies) is a key way to exercise choices over data collected automatically. Additionally, California residents can utilize the “Do Not Sell or Share My Personal Information” link on our site (if available) to manage cookie-based data sharing preferences, and we respect Global Privacy Control signals as an opt-out of sale/sharing for cookies as required by CPRA.

• Do Not Track Signals: “Do Not Track” (DNT) is a browser setting that requests that a web application disable its tracking of an individual user. At this time, the web industry hasn’t established a uniform standard for responding to DNT signals, so our websites generally do not respond to them specifically. However, as noted, we do respond to certain global privacy signals or opt-out mechanisms that are legally mandated (like GPC for CCPA opt-outs). We will continue to monitor developments around DNT and may update our practices if a standard emerges and if legally required.

Rights of California Residents (CCPA/CPRA):

If you are a California resident, you have specific privacy rights under the CCPA (as amended by CPRA effective January 1, 2023). These include:

• Right to Know: You have the right to request that we disclose what personal information we have collected about you in the past 12 months, including the categories of personal information, the categories of sources, the business or commercial purpose for collecting (or selling/sharing) the information, the categories of third parties with whom we share personal information, and the specific pieces of personal information we have collected about you. Essentially, you can ask for both a broad overview of our data practices and a copy of the actual data collected about you. You also have the right to know if we have sold or shared your personal information or disclosed it for a business purpose, and if so, the categories of personal information and third parties involved.

• Right to Request Deletion: You can request that we delete personal information we have collected from you and retained, subject to certain exceptions. Once we receive and confirm a verifiable consumer request, we will delete (and instruct our service providers to delete) your personal information, unless an exception applies. Exceptions include situations where the information is needed to: complete the transaction or service you requested; detect security incidents or protect against illegal activity; debug and fix errors; exercise free speech or ensure another’s right to it; comply with legal obligations; or for certain internal uses aligned with the context of your relationship with us, etc.. (The CCPA enumerates specific exceptions, many of which are listed in the excerpt provided; we will apply those as relevant.)

• Right to Correct: Under CPRA, California residents have the right to request correction of inaccurate personal information that we maintain about them. If you find that some of your data is incorrect, you can request that we rectify it. After verifying your identity and validating the request, we will correct the information as you direct (taking into account the nature of the personal information and the purposes of processing).

• Right to Opt-Out of Sale or Sharing: You have the right to direct us not to sell your personal information to third parties. The CCPA’s definition of “sale” is broad and can include sharing of personal information for valuable consideration, including some advertising exchanges. We do not sell personal info for money; however, as discussed, certain analytics or advertising cookies might be considered a “sale”/“sharing” under CCPA if personal information (like cookie IDs, browsing activity) is passed to third-party advertising networks. If you are 16 years or older, you may opt out of any such sale/sharing of your personal info. Consumers under 16: We do not knowingly sell personal info of consumers under 16, and if we ever were to do so, we would seek affirmative authorization (“opt-in”) from a parent for under 13, or from the teen (13-15) themselves, as required by law. To exercise the opt-out, you (or your authorized representative) can use the “Do Not Sell or Share My Personal Information” link on our website (if provided) or contact us through one of the methods below. Once we receive an opt-out request, we will refrain from selling or sharing your personal info unless you later provide permission to do so.

• Right to Limit Use of Sensitive Personal Information: The CPRA gives California residents the right to limit the use or disclosure of “sensitive personal information” (SPI) if a business uses it for purposes beyond those which are necessary to provide the services. SPI includes information like precise geolocation, racial or ethnic origin, health data, etc. Apex Strategy does not typically collect or process sensitive personal information outside of what is considered necessary (we do not collect things like Social Security numbers, driver’s license numbers, financial account passwords, precise geolocation, etc. from users in the ordinary course of our Services). In the event we ever do, we would only use such information for limited purposes (e.g., if we got your precise geolocation for a feature, it would be only to provide that feature). If we were to use SPI for additional purposes, California users would have the right to click “Limit the Use of My Sensitive Personal Information” or similar, and we would comply. As of now, because we don’t use SPI in a way that triggers this right, we don’t present a specific link; but we support the underlying principle of protecting sensitive data.

• Right of No Retaliation/Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. This means we will not deny you goods or services, charge you different prices or rates (or impose penalties), provide a different level or quality of service, or suggest any of these will occur because you exercised your rights. If you are a paid subscriber or customer, exercising privacy rights will not change the price or quality of service you receive except to the extent the data you asked us to delete or restrict is essential to the service (in which case we will inform you if your request might affect your ability to use the Service fully). Any financial incentive or loyalty program involving personal data would require your prior opt-in consent, and we would provide you with relevant details per CCPA requirements (currently, we do not offer such programs).

Submitting CCPA Requests: To exercise the above California rights, you (or an authorized agent acting on your behalf) can contact us through the designated methods:

• Email: Send your request to This email address is being protected from spambots. You need JavaScript enabled to view it. with the subject line “CCPA Request” and let us know which right you wish to exercise (access, deletion, correction, opt-out, etc.). Please detail your request so we can process it efficiently.

• Webform: (If we have an online web form for CCPA requests on our site, use that as it guides you through the necessary information.)

• Toll-Free Number: If required by law or for convenience, we may offer a toll-free phone number for CCPA requests. (If so, it will be listed on our website’s privacy section or on the “Do Not Sell/Share” page.)

Verification: For your protection, we will need to verify your identity (and authority, if an agent makes the request) before fulfilling a request to know, delete, or correct. The verification process may involve asking you to confirm personal details we already have on file (like verifying your email address, recent transactions, or other info). If you have an account, logging into the account to make the request is a valid verification method. For deletion or access to specific pieces of info, we may require a higher degree of verification (e.g., a signed declaration under penalty of perjury that you are the consumer whose data is the subject of the request). Authorized agents must provide proof of authorization (e.g., a written permission from the consumer or proof of power of attorney) and may still need the consumer to verify identity directly with us (unless the agent has power of attorney). We aim to respond to verifiable requests within 45 days as the CCPA requires, or inform you if we need an extension (up to another 45 days).

Rights of EU/EEA (and similar jurisdictions) Users:

If you are in the European Union, EEA, UK, Switzerland or other jurisdictions with similar laws, you have the following rights under GDPR or local law equivalents:

• Right to Access (Art. 15 GDPR): You can ask us to confirm whether we are processing your personal data, and if so, request a copy of the personal data we hold about you, as well as supplementary information about how we process it (similar to what is provided in this Privacy Policy). We will provide this in a structured, commonly used format. For additional copies, we may charge a reasonable fee based on administrative costs.

• Right to Rectification (Art. 16 GDPR): You have the right to request that we correct any inaccuracies in your personal data. If your information is incomplete, you have the right to have it completed, taking into account the purposes of the processing. As mentioned, you can also correct many details by logging into your account (if applicable).

• Right to Erasure (Art. 17 GDPR): Commonly known as the “right to be forgotten,” this allows you to request deletion of your personal data when: the data is no longer necessary for the purposes it was collected; you withdraw consent (if the processing was based on consent) and no other legal basis for processing applies; you object to processing (see below) and there are no overriding legitimate grounds for us to continue; the data was processed unlawfully; or erasure is required to comply with a legal obligation. Note GDPR also has some exceptions – we may deny the erasure request if processing is necessary, for example, to exercise the right of freedom of expression, comply with a legal obligation, for certain public interest reasons (public health, historical or scientific research, etc.), or to establish, exercise or defend legal claims. We will evaluate each request in context.

• Right to Restrict Processing (Art. 18 GDPR): You can ask us to restrict (stop active) processing of your data if: you contest the accuracy of the data (for a period enabling us to verify it); the processing is unlawful and you oppose erasure and prefer restriction; we no longer need the data but you need it for a legal claim; or you have objected to processing (see next bullet) and verification of overriding grounds is pending. When processing is restricted, we will store your data but not use it further (except, for example, to establish a claim or if you consent). We’ll inform you before lifting any restriction.

• Right to Object (Art. 21 GDPR): You have the right to object to our processing of your personal data in certain situations:

  • Direct Marketing: You can object at any time to processing of your personal data for direct marketing purposes (which includes profiling to the extent related to direct marketing). This is an absolute right – if you object, we will stop using your data for marketing. (This can be done by unsubscribing as mentioned above or contacting us.)

  • Legitimate Interests: If we process your data on the legal basis of legitimate interests (Art. 6(1)(f) GDPR), you can object to that processing when it relates to your particular situation. Then we must stop unless we have compelling legitimate grounds that override your interests, rights, and freedoms, or if we need to continue processing for the establishment, exercise or defense of legal claims. For example, if you object to certain analytics tracking because of your personal situation, we will consider your request. Note: Where we rely on legitimate interests for e.g. security or core functions, the grounds might be compelling; we’ll communicate with you on the decision.

• Right to Data Portability (Art. 20 GDPR): For data you provided to us, and that we process by automated means based on your consent or a contract, you have the right to request that we provide it to you (or directly to another controller) in a structured, commonly used, machine-readable format. This facilitates transferring your data to another service provider. For instance, if you provided us with a set of data and you want to port it out, we will give you a CSV or similar file. This right is not absolute and only applies to certain data and contexts, but we will accommodate it where applicable.

• Right to Withdraw Consent: If we rely on consent for any processing, you have the right to withdraw your consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal. For example, if you gave consent for cookies or marketing, you can withdraw by adjusting settings or contacting us, as outlined in relevant sections.

• Right to Lodge a Complaint: If you believe we have infringed your data protection rights or processed your data unlawfully, you have the right to lodge a complaint with a supervisory authority, particularly in the EU member state of your habitual residence, place of work, or where an alleged infringement occurred. We would appreciate if you would contact us first so we can try to resolve your concern. In the UK, this would be the Information Commissioner’s Office (ICO). In the EU, each country has its own Data Protection Authority (DPA) (e.g., CNIL in France, DPC in Ireland, etc.). We are registered in the U.S., but if we fall under GDPR, we may eventually designate an EU representative – we will update this policy accordingly.

To exercise any of your rights under GDPR or similar laws, please contact us (see Contact Us section). We may need to verify your identity to ensure we’re giving effect to the correct person’s rights. Our verification and response process for EU requests is generally similar to that described for California (though the timeline under GDPR is typically one month, extendable by two more months if necessary). We will respond to your request in accordance with applicable law. There is generally no fee for making a request, but if requests are manifestly unfounded or excessive (especially due to repetitiveness), we may charge a reasonable fee or refuse to act on the request (with explanation).

Additional State Law Rights (for U.S.):

Several U.S. states have passed privacy laws (e.g., Colorado Privacy Act, Virginia’s CDPA, Connecticut, Utah, etc.) with rights similar to GDPR and CCPA. If you are a resident of such states, you may have very similar rights: to confirm if we process your data, to access it, correct inaccuracies, delete personal data, obtain a copy in portable format, and opt out of certain processing (like targeted advertising, sale of personal data, or profiling in furtherance of significant decisions). We intend to honor valid requests from residents of any U.S. state to the extent required by law and in spirit even if not yet effective. The processes to exercise these are the same channels described above (contact us via email, etc.). If any state’s law requires a specific method or appeals process, we will follow that. For instance, if you’re in Colorado or Virginia and you appeal a refusal to act on a request, we will review and respond within the statutory timeframe explaining our decision.

Authorized Agents:

If you are an authorized agent making a request on behalf of someone (like under CCPA), please provide proof of your authorization (for example, a signed letter by the consumer, or power of attorney, and your own verification information). We may also contact the consumer directly to verify they indeed authorize you.

Important Notes on Requests:

• Response Time: We aim to respond to all verified requests within the timeframe the law requires. GDPR: one month (extendable by two months with notice). CCPA: 45 days (extendable by another 45 days with notice). Other state laws: similar 45-day timelines, etc. We will notify you if we need an extension or if we cannot comply (with reasons where required).

• Scope of Data: The rights often apply to data collected in the preceding 12 months. We will generally include data beyond that timeframe if it’s still in our possession, unless fulfilling the request would involve disproportionate effort not mandated by law.

• Limitations: Some data may be exempt from rights requests. For example, we cannot provide access to or delete data that is not personally identifiable in our records or that has been anonymized. Also, certain legal records (like relating to ongoing litigation or required tax records) may not be erasable on demand.

• Identity Verification: As repeated, verifying identity is crucial. We do not want to give someone else your data if they are not you. If we cannot verify to a reasonable degree of certainty (for a Know or Delete request) that the requester is you or legitimately acting for you, we will not disclose or delete the data, and will inform you that we could not honor the request for that reason.

• No Fee (with exceptions): We do not charge for processing your rights requests unless allowed by law. Under GDPR, we might charge if requests are excessive. Under CCPA, no charges for up to two requests in 12 months for access; beyond that, there might be a charge, but typically it’s free.

We value your privacy and will not unlawfully restrict any of these rights. If you have any issues exercising your rights or need assistance understanding them, please contact us and we will be happy to help.

Dispute Resolution and Arbitration

PLEASE READ THIS SECTION CAREFULLY, AS IT AFFECTS YOUR LEGAL RIGHTS. By using our Services or providing personal information to us, you agree that any disputes or claims arising out of or relating to this Privacy Policy or Apex Strategy’s collection, use, or handling of your personal information will be resolved through binding arbitration on an individual basis, rather than in court, to the fullest extent permitted by law.

• Arbitration Agreement: You and Apex Strategy agree to submit to final and binding arbitration all disputes, controversies, or claims (collectively, “claims”) we may have against each other arising out of or relating to this Privacy Policy, our privacy practices, or the use or disclosure of personal information. This includes disputes based on federal or state statute, common law, or any other legal theory. The arbitration will be administered by the American Arbitration Association (AAA) (or a similar reputable arbitration provider) under its Consumer Arbitration Rules (if applicable) or other appropriate rules. If AAA is not available, we will agree on an alternative arbitrator or, if we cannot agree, a court may appoint one. The arbitrator shall have the authority to determine the arbitrability of any claim and to grant any remedy that would otherwise be available in court, except as limited by this Policy.

• Class Action and Jury Trial Waiver: You are agreeing to resolve your disputes with us on an individual basis. YOU AND APEX STRATEGY WAIVE ANY RIGHT TO A TRIAL BY JURY in any lawsuit, litigation, or proceeding. YOU ALSO WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS ACTION, CLASS ARBITRATION, OR OTHER REPRESENTATIVE PROCEEDING against us. That means you may not join your claim with the claim of any other person, or bring a claim as a representative of a class or on behalf of the general public. The arbitrator can only decide your individual dispute and may not consolidate or join the claims of other persons, and may not otherwise preside over any form of a representative or class proceeding. If this class action waiver is found unenforceable, the entire arbitration agreement will be null and void (subject to the ability to opt out or any specific state law provisions that may allow it to be severed). However, you and we agree that any such invalidity of the class waiver does not affect the enforceability of the provisions requiring arbitration on an individual basis for any claims other than class claims.

• Exceptions: Notwithstanding the above, either you or we may choose to bring an individual action in small claims court if the claim is within that court’s jurisdiction and proceeds only on an individual (non-class, non-representative) basis. Additionally, nothing in this arbitration agreement prevents you from making a report to or filing a claim with a government agency (like the Federal Trade Commission or state Attorney General) to the extent the law allows.

• Opt-Out Right: If you do not wish to be bound by the arbitration and class-action waiver in this Privacy Policy, you have the right to opt out. To do so, you must send us a clear written notice within 30 days of your first use of our Services or effective date of this Policy (whichever is later). Send your opt-out notice to This email address is being protected from spambots. You need JavaScript enabled to view it. (or the mailing address provided below) with the subject “Arbitration Opt-Out” and include your name, your account (if you have one), and a statement that you wish to opt out of the arbitration agreement. Opting out will not affect any other provisions of this Privacy Policy or your relationship with Apex Strategy, but it means you and we will not be able to compel arbitration of disputes covered by this section. If you opt out, you retain your right to go to court or have a jury trial for such disputes, subject to other applicable terms and laws.

• Arbitration Process: To begin an arbitration proceeding, the party wishing to initiate arbitration must send a letter or notice to the other party describing the dispute and the relief requested. For your convenience, before formally initiating arbitration, we encourage you to contact us directly to try to resolve any concern. Often, customer concerns can be resolved quickly and to your satisfaction by simply reaching out to our support or legal team (you can email This email address is being protected from spambots. You need JavaScript enabled to view it. or call our main office). If we cannot resolve informally, either party may proceed to file a demand for arbitration with the AAA. The arbitration will take place in a mutually agreed location, or if no agreement, in a location determined by the arbitrator or AAA rules. We agree that the arbitration can be conducted via telephone or video conference for convenience (especially if the amount is small or parties are in different locales), unless the arbitrator finds that an in-person hearing is necessary.

• Fees and Costs: Payment of all filing, administration, and arbitrator fees will be governed by AAA’s rules. We will pay for all such fees to the extent required by law or by AAA rules. If your claim seeks less than $10,000, we will generally pay all filing and arbitration fees, unless the arbitrator finds your claim frivolous. Each party will bear their own attorneys’ fees and costs, unless the arbitrator awards legal fees to the prevailing party, or applicable law requires otherwise.

• Governing Law for Arbitration: The arbitration agreement is governed by the Federal Arbitration Act (FAA) (9 U.S.C. §§ 1 et seq.) and evidences a transaction involving interstate commerce. The arbitrator will apply Michigan state law to the substantive issues in dispute (excluding conflict of law rules), or federal law for issues of federal claim, but the FAA will govern any and all questions of whether a dispute is subject to arbitration and the enforcement of this agreement to arbitrate. The arbitrator shall follow applicable substantive law to the extent consistent with the FAA, and may award the same damages and relief as a court (including injunctive and declaratory relief or statutory damages) on an individual basis.

• Confidentiality: The arbitration proceedings, including any rulings, decisions, or awards by the arbitrator, shall be confidential and not disclosed to anyone except those necessary to the proceeding or as required by law.

• Severability: If any part of this dispute resolution section (other than the class action waiver) is found unenforceable, the remainder shall still be enforced. If the class action waiver is found to be unenforceable and severing it would allow a class or representative arbitration, then this entire arbitration section shall be null and void, and the dispute will be resolved in court.

This dispute resolution clause is intended to be interpreted broadly. It covers all claims or disputes between us related to your privacy and data (and, as applicable, your use of our Services) that a court would otherwise have jurisdiction over, except as explicitly excluded above. By agreeing to this Privacy Policy, you acknowledge that you are giving up the right to a court or jury trial and to participate in a class action for such disputes, to the extent permitted by law.

If you have any questions about our Dispute Resolution process, please contact us. We value our relationship with our users and are confident that the privacy commitments we make here will help avoid disputes; but if any arise, this section ensures a fair and efficient means of resolution.

(For additional details regarding dispute resolution that are not privacy-specific (e.g., general terms of service disputes), please see our Terms of Use.)

Changes to This Privacy Policy

We reserve the right to modify or update this Privacy Policy at any time, in our sole discretion. We may make changes to reflect updates to our practices, to incorporate new services, to ensure compliance with legal requirements, or for other operational, legal, or regulatory reasons. If we make material changes to this Policy, we will notify you in a manner reasonably designed to inform you (for example, by posting a prominent notice on our website, or by emailing you if you have provided an email address, or by other means).

Any changes will be effective when posted, unless a later effective date is specified. The “Last Updated” date at the top of this Policy indicates when the latest changes were made. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

If you continue to use our Services after a revised Privacy Policy has been posted (and becomes effective), it means you accept the terms of the updated Policy. If you do not agree with the changes, you should discontinue use of the Services and can request deletion of your data.

For significant changes, especially those that might be less favorable to you or where required by law, we may seek your consent (or give you a chance to opt in to the new practices) before those changes apply to you. For example, if we plan to use your personal data for a new purpose not originally disclosed, we will obtain your consent if required.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us:

• Email: You can reach our privacy team at This email address is being protected from spambots. You need JavaScript enabled to view it.. Please include “Privacy Inquiry” in the subject line, and if you are writing to exercise a specific right, mention the nature of your request (e.g., “Data Access Request – [Your Name]”).

• Address: Apex Strategy, LLC – Privacy Office
  27314 Oakcrest Drive
  Brownstown Township, MI 48183
  United States

• Phone: (313) 629-0892 (If we have a dedicated privacy or customer service line, it would be listed here. California residents can use such a number for CCPA requests if provided).

We will do our best to respond promptly to your inquiries. For security reasons, when you contact us about your personal information, we may need to verify your identity (especially for sensitive requests like data access or deletion) by asking for additional information.

If you feel we have not addressed your questions or concerns satisfactorily, please let us know, and you also have the right to contact your local data protection authority or regulator.

Thank you for reading our Privacy Policy. We appreciate your trust in Apex Strategy, and we are committed to safeguarding your privacy.

Terms of Use

Effective Date: March 12, 2025
Last Updated: March 12, 2025

1. Acceptance of Terms and Scope of Services

Welcome to Apex Strategy’s website and digital services. These Terms of Use (“Terms”) are a legal agreement between Apex Strategy, LLC (“Apex Strategy,” “we,” “us,” or “our”) and you (“you” or “User”), and they govern your access to and use of all Apex Strategy digital products, websites, domains, mobile applications, and services that are owned or operated by us, including apexstrategy.online and any other sites or services that link to or reference these Terms (collectively, the “Services”). By accessing or using our Services in any manner, you acknowledge that you have read, understood, and agree to be bound by these Terms, as well as our Privacy Policy (which is incorporated herein by reference). If you do not agree with these Terms or the Privacy Policy, you must not use the Services.

Contractual Agreement: By using the Services, you represent that you are legally capable of entering into a binding contract with us. If you are using the Services on behalf of a company or other legal entity, you represent and warrant that you have the authority to bind that entity to these Terms, in which case “you” will refer to that entity. You also agree that your access to and use of the Services is for lawful and legitimate purposes and in compliance with all applicable laws and regulations.

These Terms apply to all modes of access to our content and services, whether via web browser, mobile device, API, email, or other functionality. They extend to any and all digital products, content, tools, and features provided by Apex Strategy, LLC, including any software, downloads, or applications. All references to our “Services” in these Terms include every website, subdomain, application, platform, and digital product or offering operated by Apex Strategy, LLC, now or in the future, unless a particular property has its own separate terms of use (in which case those terms apply only to that property to the extent of any direct conflict).

Additional or Specific Terms: Some of our Services, such as particular programs, promotions, subscriptions, or software products, may be subject to additional guidelines, terms, or rules that will be posted in connection with those services. For example, if we offer a subscription plan or a training course, there might be specific terms for those. All such additional terms are incorporated by reference into these Terms. If there is a conflict between these Terms and any additional terms for a specific service, the additional terms will govern for that service to the extent of the conflict.

2. Changes to Terms

We reserve the right to amend or update these Terms at any time. We may modify the Terms, for instance, to reflect changes in the functionality of our Services, to accommodate new products, to address legal or regulatory changes, or for other reasons. If we make material changes, we will use commercially reasonable efforts to notify you of the updated Terms – for example, by posting a notice on our website or sending you an email notification (if you have provided us with your email). We will also update the “Last Updated” date at the top of these Terms to indicate when the changes were made. It is your responsibility to review these Terms periodically for any updates.

Acceptance of Changes: By continuing to access or use the Services after the date the new Terms become effective, you agree to be bound by the revised Terms. If you do not agree to the new or modified Terms, you must stop using the Services. We encourage you to print or save a local copy of these Terms for your records. These Terms (including any posted revisions) constitute the entire agreement between you and us regarding the Services, and supersede any prior agreements or terms regarding the subject matter.

3. Eligibility and User Account

Eligibility: The Services are intended for users who are at least 13 years old. By using the Services, you affirm that you are at least 13. If you are under the age of 18 (or the age of majority in your jurisdiction), you may use our Services only with the consent and under the supervision of a parent or legal guardian who agrees to be bound by these Terms. If you are a parent or guardian, you are responsible for your minor child’s use of the Services. We do not knowingly allow anyone under 13 to create accounts or provide personal information via our Services in violation of our Privacy Policy (see Children’s Privacy). Individuals who have been banned or suspended by Apex Strategy from using the Services may not access the Services. Additionally, you may not use the Services if you are a person barred from receiving services under the laws of the United States or other applicable jurisdictions (for example, if you are on a sanctions list or otherwise prohibited by law from using the Services).

User Accounts: Some features of our Services may require you to create an account or profile with us. When creating an account, you agree to provide truthful, accurate, current, and complete information about yourself (and/or your organization, if applicable) as prompted by the registration form. You also agree to maintain and promptly update your account information to keep it accurate and current. You are responsible for maintaining the confidentiality of any login credentials (username, password, etc.) associated with your account, and for all activities that occur under your account. You should not share your account credentials with anyone. If you suspect or become aware of any unauthorized use of your account or any breach of security, you must notify us immediately at This email address is being protected from spambots. You need JavaScript enabled to view it. (or through another provided contact method). We are not liable for any loss or damage arising from your failure to safeguard your account information or comply with this section.

We reserve the right to disable, suspend, or terminate your account (or certain functionalities thereof) at any time in our sole discretion, for example if, in our opinion, you have violated any provision of these Terms, if account activity occurs which we believe would or might cause harm to the Services or infringe rights (even if not directly by your actions), or if required by law. We also reserve the right to reject any username or to require you to change your username if it’s inappropriate, misleading, offensive, or if it violates someone’s intellectual property or impersonates someone else.

4. User Responsibilities and Acceptable Use

By accessing or using our Services, you agree to use them only for lawful purposes and in compliance with these Terms and all applicable laws and regulations. You are responsible for your own actions and communications while using the Services, and for any consequences thereof. You agree NOT to engage in any of the following prohibited activities:

• Illegal or Harmful Use: You may not use the Services for any unlawful, fraudulent, or malicious activities, or in a way that promotes or encourages illegal actions. This includes (but is not limited to) attempting to exploit or harm minors; advocating violence or criminal conduct; engaging in or promoting gambling, phishing, scamming, or other fraudulent schemes; or violating any applicable law or regulation (such as data, privacy, export control, or intellectual property laws).

• Unauthorized Access and Security Violations: You must not access (or attempt to access) any part of the Services, accounts, computer systems, or networks connected to the Services that you are not authorized to access. This includes:

  • Trying to probe, scan, or test the vulnerability of any system or network, or breaching security or authentication measures without proper authorization.

  • Using any device, software, or routine to interfere or attempt to interfere with the proper working of the Services or any activity conducted on the Services, including by introducing viruses, worms, trojan horses, ransomware, spyware, or any other malicious or harmful code (collectively, “viruses”).

  • Attempting to gain unauthorized access to other users’ accounts or personal information, or to Apex Strategy’s confidential records.

  • Circumventing or bypassing any technological measure implemented by Apex Strategy or any of our providers to protect the Services or user data (such as accessing the Services via any automated means not permitted or through interfaces not provided by us).

  • Engaging in denial-of-service attacks or deliberate overload of our infrastructure.

• Interference and Disruption: You will not disrupt or tamper with the operational aspects of the Services. Examples include:

  • Interfering with or disrupting (or attempting to do so) any servers or networks used to provide the Services, or disobeying any requirements, procedures, policies, or regulations of such servers or networks.

  • Injecting content or code, or otherwise altering or interfering with the way any page of the Services is rendered or displayed in a user’s device or browser.

  • Using bots, scrapers, site search/retrieval applications, or other automated tools or methods (such as scripts or robots) to access, “scrape,” “crawl,” or “spider” any web pages or content contained in the Services without our express prior written consent. (Standard indexing by reputable search engines is generally permitted, provided they obey our robots.txt file, but other scraping is prohibited.)

• Misrepresentation and Impersonation: You may not impersonate any person or entity, or falsely state or otherwise misrepresent your identity or affiliation with any person or entity. This includes not using someone else’s name, likeness, or trademarks to mislead others about who you are. You also agree not to imply that your content or actions are endorsed or approved by Apex Strategy when they are not.

• Harassment and Harmful Content: You shall not use the Services to transmit, post, or distribute any content that is unlawful, defamatory, libelous, harassing, threatening, abusive, inflammatory, invasive of another’s privacy, violent, or otherwise objectionable. Specifically, you will refrain from hate speech or content that attacks or demeans a group based on race, ethnicity, religion, gender, sexual orientation, disability, or other protected characteristics. You will not stalk, intimidate, bully, or harass others through the Services, nor advocate self-harm or suicide.

• Obscene or Offensive Content: Do not post or share any obscene, pornographic, indecent, or sexually explicit content (in text, image, video, or other form) via the Services. Similarly, content that is excessively violent or gory, or that a reasonable person would consider patently offensive, is prohibited. Keep communications professional and appropriate.

• Spam and Unsolicited Activities: You may not use the Services to transmit any unsolicited or unauthorized advertising, promotional materials, junk mail, spam, chain letters, pyramid schemes, or any other form of duplicative or unsolicited messages (commercial or otherwise). For example, you cannot collect email addresses from our site to send unsolicited emails, and you cannot use our communication tools (comments, forums, etc.) to distribute commercial messages without permission.

• Commercial Use and Resale: The Services (including any content or software therein) are provided for your personal or internal business use only. Except as expressly permitted by Apex Strategy:

  • You will not use the Services for the purpose of timesharing or service bureau usage, or otherwise for the benefit of a third party.

  • You may not sell, resell, rent, lease, license, sublicense, distribute, or commercially exploit the Services or access to the Services, except as part of an authorized partnership or reseller program with Apex Strategy.

  • You may not use the Services to advertise or perform any commercial solicitation to other users without our prior written approval (no spamming other users with your business offers).

• Intellectual Property Infringement: You must not upload, post, or transmit any content that infringes or violates the intellectual property rights (e.g., copyrights, trademarks, trade secrets, patents) or other rights of any party. This means you shouldn’t post content you didn’t create or don’t have permission to use. If you use third-party content (like images, text, code) in something you contribute to the Services, you must have the legal right to do so. Do not use our Services to share illegal downloads, “cracks,” or any content that encourages piracy.

• Misuse of Services: Additionally, you agree not to:

  • Use the Services in any manner that could disable, overburden, damage, or impair the Services (or the networks connected to the Services) or interfere with any other party’s use and enjoyment of the Services.

  • Reverse engineer, decompile, disassemble, or otherwise attempt to discover the source code, underlying ideas, or algorithms of the Services or any software or database related to the Services (except as permitted by applicable law notwithstanding this limitation).

  • Modify, adapt, translate, or create derivative works based upon the Services, or any portion thereof (except and only to the extent any foregoing restriction is prohibited by applicable law).

  • Copy, distribute, or disclose any part of the Services in any medium, including without limitation by any automated or non-automated “scraping,” other than pursuant to Apex Strategy’s Data Use Policy (if any) or as explicitly allowed by these Terms.

  • Use any meta tags or other hidden text using Apex Strategy’s name or trademarks without our express written consent.

  • Frame or mirror any part of the Services without our prior written consent.

  • Access or use the Services in order to build a competing service or to benchmark or conduct competitive analysis on our Services.

We take violations of these rules seriously. Any violation may result in a range of actions, including immediate termination or suspension of your account or access to Services, removal of offending content, notification to law enforcement, and/or legal action against you.

You are responsible for the content that you upload, submit, post, or otherwise make available on the Services (“User Content”). You assume all risks associated with your User Content, including anyone’s reliance on its accuracy, or any disclosure of information that makes you personally identifiable. While we do not routinely monitor user content, we reserve the right (but not the obligation) to remove or disable any User Content or user account that, in our sole judgment, violates these Terms or any applicable policy, or that we deem harmful, inappropriate, or objectionable for any reason.

5. Digital Products, Content, and License

Ownership of Content: The Services and all materials therein or transferred thereby, including without limitation software, images, text, graphics, logos, audio, videos, design, compilations, and all intellectual property rights related to these materials, are the exclusive property of Apex Strategy, LLC and/or its licensors or content suppliers. All rights not expressly granted to you in these Terms are reserved by Apex Strategy and its licensors. Specifically, Apex Strategy retains all right, title, and interest (including all copyrights, trademarks, patents, trade secrets, and other intellectual property rights) in and to the Services and the Apex Strategy content provided through the Services. Our name, logos, and all related product and service names, design marks, and slogans are trademarks of Apex Strategy. You are not granted any right or license to use any of the aforementioned marks.

License to You: Subject to your compliance with these Terms, we grant you a limited, revocable, non-exclusive, non-transferable, non-sublicensable license to access and make personal, non-commercial use of the Services and the content available on the Services. This license is for the sole purpose of enabling you to use and enjoy the benefit of the Services as provided by Apex Strategy, in the manner permitted by these Terms. You may download or print a reasonable number of copies of materials from the Services for your personal use or internal business use (for example, downloading a whitepaper, or printing a blog article for reference) – provided that you do not modify the materials, keep all copyright and proprietary notices intact, and do not distribute them to third parties who are not authorized.

Nothing in these Terms is intended to or will transfer any ownership of content to you. This license does not include any resale or commercial use of the Services or its contents; any collection and use of any product listings, descriptions, or prices; any derivative use of the Services or its contents; or any use of data mining, robots, or similar data gathering and extraction tools (except as allowed by a search engine rule).

Restrictions on Use of Digital Products: If Apex Strategy offers any digital products (such as e-books, downloadable templates, software, or online courses), your purchase or access of those digital products is subject to the following additional terms:

• Digital products are licensed, not sold. When you purchase access to a digital product, Apex Strategy grants you a limited, personal license to access and use that product for your own use, under the same limitations as above. You do not own the digital content; you only have rights to use it as permitted.

• You may not share, copy, reproduce, distribute, or publicly display the digital product except as explicitly allowed. For instance, if you buy an e-book, you may download it on your personal devices for your use, but you cannot upload it to a shared drive accessible by others or resell it. If you subscribe to an online course, you cannot share your login with others or broadcast the course materials.

• If a digital product is provided with technical protection measures (like a unique download link, watermark, or access code), you will not attempt to circumvent those measures.

• We reserve the right to revoke access to digital products if we find a violation of these Terms or abuse of the license, without refund.

User Content and Feedback: If you submit or post any User Content on the Services (for example, comments, reviews, forum posts, or any creative materials), you retain ownership of any intellectual property rights that you hold in that content. However, by submitting User Content, you grant Apex Strategy a worldwide, royalty-free, fully paid-up, non-exclusive, sublicensable and transferable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform, and display such User Content (in whole or in part) in any media formats and through any media channels now known or hereafter developed, to provide and promote the Services and Apex Strategy’s business. For instance, if you leave a testimonial, you permit us to display it on our site or in marketing. If you contribute to a community forum with advice, you allow us to keep that content available for other users.

You also hereby grant each user of the Services a non-exclusive license to access your User Content (to the extent you made it public or shared with them) and to use, reproduce, distribute, and display such content as permitted through the functionality of the Services and under these Terms.

If you submit any suggestions, ideas, enhancement requests, feedback, or recommendations (“Feedback”) to us regarding the Services, you hereby grant to us a perpetual, sublicensable, irrevocable, worldwide, royalty-free license to use and incorporate such Feedback into our products and Services without restriction or compensation to you. This helps us improve our offerings.

Third-Party Content: The Services may contain or display content provided by third parties (such as articles, data feeds, or presentations) or links to third-party websites or resources. We do not claim ownership of third-party content, and all such content is the property and responsibility of its respective owners. We provide third-party content or links only as a convenience to you. We do not endorse, sponsor, or accept any responsibility for any third-party websites or resources, or the content, products, or services available from those sites. If you access any third-party website, service, or content from our Services, you do so at your own risk. Apex Strategy will not be liable for any damage or loss caused or alleged to be caused by or in connection with your use of or reliance on any third-party content, goods, or services.

Open Source: Some portions of the Services or software used in our Services may be provided under an open source license. In such cases, that open source software is not licensed under these Terms; instead, it is licensed under the terms of the respective open source license. Any such licenses will not materially impact your ability to use the Services and will typically be referenced in our documentation or “About” sections.

6. Purchases, Fees, and Payment Terms

Certain features of the Services may be provided for a fee or require a purchase (for example, subscriptions to premium content, purchase of digital downloads, enrollment in paid courses, or consultancy service fees). If you elect to make a purchase or subscribe to a paid service, you agree to the pricing and payment terms presented to you for that product or service. All fees are in U.S. Dollars, unless otherwise indicated, and are non-refundable except as required by law or stated herein.

Payment and Billing: By providing a payment method (such as credit card, debit card, PayPal, etc.), you represent that you are authorized to use that payment method and authorize us (or our third-party payment processor) to charge your payment method for the total amount of your order (including any applicable taxes and other charges). You agree to pay the applicable fees and any taxes (like sales, use, or VAT) that may accrue. We (or our payment processor) will charge your payment method at the time of purchase or at the end of any applicable free trial. If your payment details change, you must promptly update your account with the current information.

For subscriptions or recurring charges, you authorize Apex Strategy to charge your payment method on a recurring basis (e.g., monthly or annually) without requiring your prior approval for each charge, until you cancel the subscription. We will inform you of the recurring billing schedule and amounts when you sign up. Auto-Renewal: Subscriptions will automatically renew at the end of each billing cycle (e.g., your subscription will renew each month or year) at the then-current price, unless you cancel beforehand. We will notify you of any price changes in advance as required by law, and if you do not agree with a price change, you may cancel the subscription before the next renewal.

Cancellations and Trials: You can cancel a subscription at any time by accessing your account settings or contacting us in writing (unless a different cancellation method is specified). If you cancel, you will typically continue to have access to the subscription service until the end of your current billing period, and it will not renew thereafter. We do not generally provide refunds or credits for partial subscription periods, unless required by law or explicitly stated in an offer. If you signed up for a free trial and do not wish to be charged, you must cancel the subscription before the trial ends. If you cancel during a free trial or money-back guarantee period as stated, you may be eligible for a refund per that offer’s terms.

Late Payments: If we cannot charge your payment method for any reason (e.g., expiration or insufficient funds) and you have not canceled the service, you remain responsible for any uncollected amounts. We may attempt to contact you to update payment info. Failure to remedy payment issues may result in suspension or termination of your paid services. In the event of late payment or non-payment, we reserve the right to impose late fees or interest (as permitted by law) and/or recover costs of collection, including reasonable attorneys’ fees. We may also use a third-party service to update your payment information (e.g., if your credit card number changes) – you consent to our receiving updated card details from the card issuer or networks.

Refunds: Except as expressly provided in these Terms or as stated during sign-up for a particular service, all purchases are final and non-refundable. However, we want you to be satisfied. If you believe there has been an error in billing or you experience a problem with the product/service, contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. within 30 days of the charge and we will review the issue. If we determine in our discretion that a refund is warranted (for example, if a digital product was defective or not delivered, or we had a money-back guarantee for a course and you met the criteria), we will process the refund to the original payment method. Any refund issued does not mean we have an obligation to provide a refund in the future for similar instances; each request is unique.

Taxes: You are responsible for any taxes, duties, or similar governmental assessments of any kind (including, for example, sales, use, VAT, GST, or withholding taxes) associated with your purchase, other than taxes on Apex Strategy’s income. We will collect taxes where we are legally required to do so, and we will present such taxes at checkout if applicable. If any payments to us are subject to withholding tax, you will pay us the full amount due as if no withholding were required, and shall be responsible for all applicable withholdings.

Pricing Changes: We reserve the right to adjust pricing for our Services or any components thereof in any manner and at any time as we may determine in our sole discretion. Any price changes will take effect following notice to you, and typically in the next billing cycle. If you are on a promotional or introductory rate, once that period ends, normal charges will apply.

Third-Party Purchases: If you purchase a product or service through a third-party platform (like an app store or partner site), the terms of that purchase (like payment and refunds) may be governed by the third party’s terms. Apex Strategy is not responsible for the policies of third parties, though these Terms will still apply to your use of any Services.

7. Termination

Termination by You: You may stop using our Services at any time. If you have a registered account, you may terminate it by following the instructions in your account settings or by contacting us at This email address is being protected from spambots. You need JavaScript enabled to view it. and requesting account deletion. Terminating your account will generally stop your ability to log in and access member-only areas. Keep in mind that content you have posted or shared may still be available to others (for example, things you posted publicly or messages you sent). If you terminate a subscription or paid service, see the section above on cancellation for what access you retain through your paid period.

Termination or Suspension by Apex Strategy: We may suspend or terminate your access to all or part of the Services or your account, at our sole discretion, at any time and without prior notice, if we believe that:

• you have violated these Terms or any policy incorporated by reference;

• you create risk or possible legal exposure for us (for instance, if you violate someone’s rights or if there’s an investigation by authorities);

• our provision of the Services to you is no longer commercially viable; or

• we have decided to discontinue the Services (in whole or in part).

We will make reasonable efforts to notify you of any such termination or suspension, either through the Service or to the email associated with your account, although we are not obligated to do so.

Effect of Termination: Upon any termination of these Terms (whether by you or us):

• Your right to use the Services will immediately cease, and we may deactivate or delete your account and all associated data, information, and content (or put it in an inaccessible state). You will have no further right to access your account or the Services.

• We are not obligated to retain any of your User Content or provide it back to you (subject to applicable data protection laws which might require we provide you a copy of personal data). Therefore, we recommend you secure backup copies of any content or data you value (to the extent you are permitted to do so) before terminating your account.

• Any provisions of these Terms that by their nature should survive termination (such as ownership provisions, warranty disclaimers, limitations of liability, dispute resolution clauses, etc.) shall survive termination.

If your access to the Services is suspended or terminated due to your breach, misbehavior, or wrongdoing, you will not be entitled to any refund of unused fees (if any) and you may not create a new account to circumvent the termination.

8. Disclaimers of Warranties

Use at Your Own Risk: The Services and all content, products, and features included therein are provided on an “AS IS” and “AS AVAILABLE” basis, without warranties of any kind, either express or implied. Your use of the Services is at your sole risk. While we strive to provide a great experience, we cannot guarantee specific results.

Disclaimer of Express and Implied Warranties: To the fullest extent permitted under applicable law, Apex Strategy, LLC disclaims all warranties, express or implied, in connection with the Services and your use thereof. This includes, but is not limited to, implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, and any warranties arising out of course of dealing or usage of trade. We make no warranties or representations about the accuracy or completeness of the Services’ content or the content of any websites linked to the Services, and we assume no liability or responsibility for:

• Any errors, mistakes, or inaccuracies of content.

• Any personal injury or property damage, of any nature whatsoever, resulting from your access to or use of the Services.

• Any unauthorized access to or use of our servers and/or any and all personal information or financial information stored therein.

• Any interruption or cessation of transmission to or from the Services.

• Any bugs, viruses, trojan horses, or the like which may be transmitted to or through our Services by any third party.

• Any errors or omissions in any content or for any loss or damage incurred as a result of the use of any content posted, emailed, transmitted, or otherwise made available through the Services.

No Guarantee of Service: Apex Strategy does not guarantee that the Services will be uninterrupted, timely, secure, or error-free, or that any defects will be corrected. We do not warrant that the results obtained from use of the Services will be effective, accurate, or reliable, or that the quality of any products, services, information, or other material purchased or obtained by you through the Services will meet your expectations. Any material or data downloaded or otherwise obtained through the use of the Services is accessed at your own discretion and risk; you will be solely responsible for any damage to your device or loss of data that results.

Third-Party Statements: You acknowledge that any advice, information, or statement that may be posted on our user forums or any other portion of the Services by a third party (including other users) is not endorsed or adopted by Apex Strategy, and you rely on such content at your own risk. We are not liable for any statements or representations by third parties using the Services.

Professional Advice: If any part of the Services involves professional information (for example, business strategy articles, marketing tips, or other consultancy-like content), such information is for informational purposes only. No content provided by Apex Strategy is intended to constitute professional advice (legal, tax, financial, etc.). You should consult appropriate professionals for advice tailored to your situation.

Some jurisdictions do not allow the exclusion of certain warranties, so some of the above disclaimers may not apply to you. In such cases, the warranty disclaimers shall apply to the greatest extent permitted by law.

9. Limitation of Liability

Limited Liability: To the maximum extent permitted by law, in no event shall Apex Strategy, LLC or its owners, directors, officers, employees, agents, partners, affiliates, family members, heirs, or successors (“Released Parties”) be liable to you for any indirect, incidental, special, consequential, exemplary or punitive damages whatsoever, including but not limited to damages for lost profits, lost revenue, loss of business, goodwill, data loss, service interruption, computer damage, system failure, or the cost of substitute services, arising out of or in connection with these Terms or from your use of, or inability to use, the Services (including any content obtained through the Services), or from any communications or interactions with other users or third parties on or through the Services, whether based on warranty, contract, tort (including negligence), product liability, or any other legal theory, and whether or not Apex Strategy has been informed of the possibility of such damage. This exclusion includes any liability that may arise out of third-party claims against you.

Cap on Liability: To the fullest extent permitted by applicable law, the total liability of Apex Strategy and the Released Parties, for any claim arising out of or relating to these Terms or our Services (regardless of the form of the action, whether in contract, tort, or otherwise), shall be limited to the amount you have paid, if any, to Apex Strategy for the Services in the last twelve (12) months, minus any amounts for services already rendered. If you have paid no fees, or the claim arises from a free service/content, our total liability shall not exceed US $50.00.

This means that if, for example, you paid $100 over the past year for our services, and something we did caused you harm, our liability would be at most $100 (but potentially less if some of that amount corresponds to services already fulfilled). If you paid nothing, our liability is capped at $50 or the lowest amount allowable by law above zero. This allocation of risk is an essential element of the basis of the bargain between you and us.

Release of Certain Claims: You hereby release and forever discharge Apex Strategy, LLC and its owners, members, managers, officers, employees, agents, contractors, consultants, family members, heirs, successors, and assigns from any and all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown, arising out of or in any way connected with any dispute you have with any other user of the Services, or any third party provider (such as a payment processor or advertiser). If you are a California resident, you waive California Civil Code § 1542 (which says a general release does not extend to claims the creditor or releasing party does not know about at the time of executing the release, which if known may have materially affected settlement). If you are a resident of another jurisdiction, you waive any similar statute or doctrine to the extent permissible.

Exceptions: Some jurisdictions do not allow the exclusion or limitation of liability for consequential or incidental damages, or limitation of liability in certain ways, so the above limitations may not fully apply to you. In such jurisdictions, our liability shall be limited to the maximum extent permitted by law. We do not exclude or limit our liability to you where it would be illegal to do so – this includes any liability for Apex Strategy’s fraud or fraudulent misrepresentation or for death or personal injury caused by our negligence.

No Liability for Free Services: If you use any portion of the Services that is provided free of charge, you agree that we have no liability to you whatsoever arising from or relating to your use of such free services, except in cases of willful misconduct or gross negligence.

10. Indemnification

You agree to defend (at our request), indemnify, and hold harmless Apex Strategy, LLC, its owners, directors, officers, employees, agents, affiliates, successors, and assigns (the “Indemnified Parties”) from and against any and all claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees and costs) arising out of or in any way connected with: (a) your access to or use of the Services (including any actions by any person using your account, with or without your consent); (b) your User Content or Feedback; (c) your violation of any provision of these Terms, our Privacy Policy, or any applicable law or regulation; or (d) your infringement or misappropriation of any intellectual property or other rights of any person or entity.

This means that if someone brings a claim against us related to your use of the Services or your content or your breach of these Terms, you will cover the Indemnified Parties’ losses and costs.

We reserve the right, at our own expense, to assume the exclusive defense and control of any matter subject to indemnification by you (and in such case, you agree to cooperate with our defense of such claim). You agree not to settle any such matter without the prior written consent of Apex Strategy. We will use reasonable efforts to notify you of any such claim, action, or proceeding upon becoming aware of it.

This indemnification obligation will survive the termination of these Terms and your use of the Services.

11. Governing Law

These Terms of Use, and any dispute or claim arising out of or in connection with them or the Services, shall be governed by and construed in accordance with the laws of the State of Michigan, USA, without giving effect to any choice or conflict of law principles that would cause the application of the laws of any other jurisdiction. For users outside the United States, we note that the laws of Michigan (including U.S. federal law as applicable) might provide a lower level of protection for you than the laws of your country, and by using the Services, you acknowledge and accept this.

Jurisdiction: Subject to the arbitration clause in our Privacy Policy and/or any arbitration agreement elsewhere, and except to the extent arbitration is required (in which case the Federal Arbitration Act applies as described above), any legal suit, action, or proceeding arising out of or related to these Terms or the Services shall be instituted exclusively in the state or federal courts located in the State of Michigan, likely in the County where our principal office is located (e.g., Wayne County), although we reserve the right to enforce any judgment or seek interim relief in any appropriate jurisdiction. You waive any and all objections to the exercise of jurisdiction over you by such courts and to venue in such courts.

International Use: We make no representations that the Services are appropriate or available for use in locations outside of the United States. If you access the Services from other jurisdictions, you do so at your own initiative and are responsible for compliance with local law. You agree that you will not use the Services in any country or in any manner prohibited by U.S. or any applicable export laws, restrictions, or regulations.

12. Miscellaneous Provisions

Entire Agreement: These Terms (including any referenced policies like our Privacy Policy, Cookies Policy, or other supplemental terms) constitute the entire agreement between you and Apex Strategy, LLC concerning the Services and supersede all prior and contemporaneous negotiations and oral or written agreements between us regarding the subject matter. Any additional terms you may have with a third-party (such as an app store’s terms) are separate and do not modify these Terms.

Severability: If any provision of these Terms is held by a court or arbitrator of competent jurisdiction to be invalid, void, or unenforceable, then that provision will be deemed severable from these Terms and will not affect the validity or enforceability of the remaining provisions. The invalid or unenforceable provision will be construed, limited, or if necessary, severed to the extent necessary to eliminate its invalidity or unenforceability, and the remaining provisions will remain in full force and effect.

No Waiver: No waiver of any term or condition of these Terms shall be deemed a further or continuing waiver of such term or any other term, and Apex Strategy’s failure to assert any right or provision under these Terms shall not constitute a waiver of such right or provision. In order for any waiver of compliance with these Terms to be binding, Apex Strategy must provide you with written notice of such waiver through one of its authorized representatives.

Assignment: You may not assign or transfer these Terms (or any of your rights or obligations hereunder) without our prior written consent. Any attempted assignment in violation of this provision will be null and void. We may freely assign or transfer our rights and obligations under these Terms to an affiliate or in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of our assets. Subject to the foregoing, these Terms will bind and inure to the benefit of each party’s permitted successors and assigns.

Third-Party Beneficiaries: Except as explicitly provided in these Terms, there are no third-party beneficiaries to these Terms. However, the “Released Parties” and “Indemnified Parties” (other than Apex Strategy itself) are intended third-party beneficiaries of the Limitations of Liability and Indemnification provisions, respectively, and each of them may enforce those provisions directly against you. Apart from that, your agreements and obligations under these Terms benefit our owners, employees, agents, family members, and heirs – and you specifically agree that none of those persons shall have any liability to you in connection with the Services. This complete exemption means you cannot make any claim against those individuals or entities for any damages or losses in connection with the Services; any remedy you seek must be solely against the company (and even then, subject to the limitations herein).

Relationship of Parties: These Terms do not create any agency, partnership, joint venture, employment, or franchise relationship between you and Apex Strategy. You and Apex Strategy are independent contractors. You cannot bind or obligate Apex Strategy in any way.

Communications and Notices: We may provide notifications to you as required by law or for marketing or other purposes via email (to the email associated with your account), through posting of such notice on our website, by regular mail, or via other reasonable means. You consent to receive communications from us in electronic form, and agree that such communications satisfy any legal requirement that they be in writing. If you have any questions or need to send legal notices to us, you may do so at:
Apex Strategy, LLC – Legal Department
27314 Oakcrest Drive
Brownstown Township, MI 48183 USA
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Force Majeure: Apex Strategy shall not be liable for any delay or failure to perform resulting from causes outside its reasonable control, including without limitation acts of God, natural disasters, pandemic, war, terrorism, riots, embargos, acts of civil or military authorities, fire, floods, accidents, network infrastructure failures, strikes or shortages of transportation facilities, fuel, energy, labor, or materials, or failures of third-party telecommunications or data centers.

Headings and Interpretation: The section headings in these Terms are for convenience only and have no legal or contractual effect. Words like “including” shall be read to mean “including without limitation.” The singular includes the plural and vice versa.

By using the Services, you acknowledge that you have read these Terms, understand them, and agree to be bound by them. If you do not agree, you must discontinue use of the Services immediately.

Thank you for taking the time to read our Terms of Use. We value transparency and your understanding of your rights and obligations. If you have any questions about these Terms, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it..